Posts tagged mirror neurons
Jeremy Rifkin speaks about mirror neurons and empathy. There might be hope for humankind yet.
Monkey See, Monkey Do
First off:
Wikipedia has mirror neuron as:
A neuron that fires both when an animal acts and when the animal observes the same action performed by another. Thus, the neuron “mirrors” the behavior of the other, as though the observer were itself acting. Such neurons have been directly observed in primate and other species including birds. In humans, brain activity consistent with that of mirror neurons has been found in the premotor cortex, the supplementary motor area, the primary somatosensory cortex and the inferior parietal cortex.
To put it simply…
It’s a neuron that is responsible for the reason we imitate others.
I can go into details about the technical psychological aspect of mirror neurons, but I’m not going to. It’s not what this post is about. Mirror neurons work on everything that are visual, it works on everything that we see. It is one of the best tool that a marketer use to tell a story.
Noted elsewhere
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at the end of it all, you’re still my best friend- Alex Clare
