Posts tagged marketing

Fiero Flash: Twitter Launched "Brand Page."

thefiero:

Twitter jumped into the foray with Google+ and Facebook into the world of brands by launching their own brand page. This announcement was made with their major redesign announcement. It’s a nice one-two punch.

Twitter would allow for more lay out customization. Brands would be able display their…

Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!

The underlying message is that the company’s Escape service lets you travel to any destination you want.  DDB Paris with executive creative director Alexandre Harve created this, as it did last year’s flash-mob “Welcome Service” scenes for Voyages SNCF. - Tuija Seipell

Monkey See, Monkey Do

AF

First off:

Wikipedia has mirror neuron as:

A neuron that fires both when an animal acts and when the animal observes the same action performed by another. Thus, the neuron “mirrors” the behavior of the other, as though the observer were itself acting. Such neurons have been directly observed in primate and other species including birds. In humans, brain activity consistent with that of mirror neurons has been found in the premotor cortex, the supplementary motor area, the primary somatosensory cortex and the inferior parietal cortex.

To put it simply…

It’s a neuron that is responsible for the reason we imitate others. 

I can go into details about the technical psychological aspect of mirror neurons, but I’m not going to. It’s not what this post is about. Mirror neurons work on everything that are visual, it works on everything that we see. It is one of the best tool that a marketer use to tell a story. 

When in doubt, design like Apple but name like Procter and Gamble. Pringles anyone?
Seth Godin’s closing line after briefly describing why the name iPad is not as big of a hit as and iPod or iPhone.