adteachings: One of the great strengths of Volkswagen advertising over the years has been its general avoidance of borrowed interest. Borrowed interest is the reliance of a concept on associations that are unrelated to the product’s function or benefit. (An example of borrowed interest can be seen here: http://bit.ly/jqRS0h) One look at this ad (or perhaps it was an ambient stunt) tells us that this Volkswagen holds a whole lot of passengers. The team didn’t make its point with a bizarre metaphor or a sexual analogy. They just delivered their message in a simple and supremely clever way. Great work.

adteachings:

One of the great strengths of Volkswagen advertising over the years has been its general avoidance of borrowed interest. Borrowed interest is the reliance of a concept on associations that are unrelated to the product’s function or benefit. (An example of borrowed interest can be seen here: http://bit.ly/jqRS0h)

One look at this ad (or perhaps it was an ambient stunt) tells us that this Volkswagen holds a whole lot of passengers. The team didn’t make its point with a bizarre metaphor or a sexual analogy. They just delivered their message in a simple and supremely clever way. Great work.

jaymug

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    Ogilvy, Südafrika für VW
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    Las ventajas de tener un Volkswagen.
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    THIS IS RACISM !
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    One of the great strengths of Volkswagen advertising over the years has been its general avoidance of borrowed interest....
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  24. This was featured in #Advertising
  25. jaymug posted this