designtank: Product brochures for XL Group, a global insurance company. The new logo is a refreshing step away from what has become the cliché of soft, rounded type and friendly pastels in recent corporate logos. The logo itself is black and comprises three chevrons. It says, according to Brand New, “we are a corporation, we wear suits, and we want your money more than our competition does.” Chest bump!

designtank:

Product brochures for XL Group, a global insurance company. The new logo is a refreshing step away from what has become the cliché of soft, rounded type and friendly pastels in recent corporate logos. The logo itself is black and comprises three chevrons. It says, according to Brand New, “we are a corporation, we wear suits, and we want your money more than our competition does.” Chest bump!

underconsideration.com

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